Finding out more (your business and the market) – Part 3

Welcome to part 3 of the business map, looking at finding out more (your business and the market).

This section of the business map will look at understanding the local market, completing a PEST analysis looking at external factors that could affect your business, and completing a SWOT analysis, reviewing the internal factors that could impact on your business.

Please watch the video below to find out more, and see the additional tool(s) available at the bottom of the page.